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First Medical Marijuana TV Commercials Air In California

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The first television commercial promoting medical marijuana began running this week in California. CannaCare, based of of Sacremento, purchased the airtime from Fox affiliate KTXL in Sacramento. It was well done and does a good job of present a message about a very taboo subject.

Check it out:

Despite being very conservative by today’s television commercial standards, some folks are worried about the potential for exposing youth to marijuana use. It never shows pictures of weed and it never uses the word marijuana. I think some people are just scares it will help foster the growing acceptance of legal medical marijuana use.

In an emailed statement to FOX40.com, KTXL’s Acting General Manager Mike Armstrong said “Like so many other products advertised legally in media, it is a drug.” Armstrong added “When viewers watch the [advertisement]on air, they can see it’s simply identifying this as an avenue to take if your doctor thinks it will help you feel better.”

This ad starts running at what is a crossroad for medical marijuana in Callifornia. With voters looking at a measure to legalize recreational use of marijuana in November, as well as a crucial gubernatorial election that could be won by one of medical marijuana’s worst enemies in Meg Whitman, there is much to be decided in the coming months.

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5 Comments

  1. Man im so happy to see this. this is awesome. finally things are moving forward on the outside now… waves are starting to crash!

  2. One out of three young African American (ages 18 to 35) men are in prison or on some form of supervised release. There are more African American men in prison than in college. Thats a four times higher percentage of Black men in prison than South Africa at the height of apartheid.

    Let’s look at the statistics again: (2008 – illicit drug use by race) “Current illicit drug use among persons aged 12 or older varied by race/ethnicity in 2008, with the lowest rate among Asians (3.6 percent) (Figure 2.9). Rates were 14.7 percent for persons reporting two or more races, 10.1 percent for blacks, 9.5 percent for American Indians or Alaska Natives, 8.2 percent for whites, 7.3 percent of Native Hawaiians or Other Pacific Islanders, and 6.2 percent for Hispanics.”

    That’s 8.2% of whites and 10.1% of blacks using illicit drugs. Now look at the incarceration statistics:

    (2007 – incarceration rate by race) “The custody incarceration rate for black males was 4,618 per 100,000.
    while the incarceration rate of white males was 773 per 100,000.

    This means that there are at least 5 times more blacks incarcerated for drug offenses than should be expected. This is clearly a gross injustice!

    http://www.drugwarfacts.org/cms/node/64

    Whatever the exact dynamics involved, these horrific racial disparities are a direct result of drug-prohibition and are quite clearly unacceptable. This moronothon has done nothing but breed generations of incarcerated and disenfranchised Afro Americans and any citizen not doing their utmost to help reverse this perverse injustice may duly hang their head in shame.

  3. It would be awesome if they did one of those drug disclaimers at the end like cannabis may cause extreme appetite and the urge to dance.

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