Jan 202013
 January 20, 2013

cheryl shuman reality showRapid Fire Marketing’s Cheryl Shuman Announces Representation With William Morris Endeavor Super Agent Mark Itkin For New Television Reality Series

Rapid Fire Marketing (Pink Sheets: RFMK)  is proud to announce that Celebrity Spokesperson Cheryl Shuman has teamed up with the prestigious William Morris Endeavor Agency in Beverly Hills, California. Super Agent Mark Itkin, Adam Gelvan and Entertainment Attorney Steve Katleman will be representing all phases of development for Shuman to produce a new television reality series about her life known as the “Martha Stewart of Marijuana”, including working with Rapid Fire Marketing.

Cheryl Shuman is best known for her recent work on the television show “Wilfred” on the FX network starring Elijah Wood and Jason Gann. Referred to as the “Martha Stewart of Marijuana” by international media, Shuman brings 25 years of experience working with media, celebrities, marketing and health care in Beverly Hills. Shuman found her passion in the cannabis movement since 1996 working as an activist and legal cannabis patient. Since using cannabis therapy, she has survived cancer and injuries from two car crashes.

William Morris Endeavor (also known as WME) is the largest and oldest global talent agency, with offices in Beverly Hills, New York City, Nashville, London, and Miami. WME represents artists from all facets of the entertainment industry, including motion pictures, television, music, theatre, digital, publishing, lifestyle, and physical production. WME also advises some of the world’s most recognized consumer brands to create “entertainment-based marketing solutions”. WME is the result of the 2009 merger of the William Morris Agency with the Endeavor Agency, which combined the oldest talent agency in the world with the newest of the “major” agencies, respectively. WME and its co-CEO, Ari Emanuel, are well-known outside of Hollywood as the basis for the Miller Gold Agency on the HBO’s Entourage.

Known as a “Super Agent”, Mark Itkin is currently co-head of television and a member of the Board of Directors of the William Morris Endeavor Agency.  Mark Itkin’s career is a pioneer in the modern reality TV era. In the mid-1990s, he put together MTV’s “The Real World” via client Bunim-Murray Productions.

In 2000, he helped Jon de Mol bring “Big Brother” to the United States. He followed up by helping put together unscripted hits such as “Fear Factor,” “Project Runway,” “Hell’s Kitchen” and “The Biggest Loser.”

“I grew up in a middle-class environment,” Mark Itkin said. “I have no snobbery about entertainment. I love TV and I love reality TV. So I think I have a good gut for what I think will sell and what will work.” Mr. Itkin said he’s always ‘honest with my clients and my buyers. I don’t waste time on BS.’

“The right relationship is everything. Working with Cheryl these past few months, it was evident immediately that it was a perfect fit in terms of values, integrity, and personality. It is important to note that Cheryl’s efforts in the entertainment business will have a substantial and positive effect for Rapid Fire Marketing. The value of her ability to provide global celebrity and media exposure for our Company and products are priceless,” said Tom Allinder, CEO of Rapid Fire Marketing.

“Working with WME and Mark Itkin is a dream come true,” stated Shuman. Cheryl Shuman will continue maintain a video journal on the development of this alliance on YouTube. Stay tuned….

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About Johnny Green

Johnny Green is a marijuana activist from Oregon. He has a Bachelor's Degree in Public Policy. Follow Johnny Green on Facebook and Twitter. Also, feel free to email any concerns.
  • http://twitter.com/cherylshuman Cheryl Shuman

    Thank you so much Johnny for the post and support of my work for the reality series and other projects in development with William Morris Endeavor :) I’m going to post some clips from the behind the scenes work we’ve been doing so far so people can get an idea of what the show will be like :) I would be eternally grateful if you and your fans and followers can help us spread the word on the videos, subscribe to our youtube channel etc. :) We have an amazing opportunity to truly educate the mainstream about all of the positive elements and people in the cannabis industry. I will be posting the links below. Much love and respect, Cheryl Shuman xooxoxo

  • american patriot

    Sweet sweet Americans needs much more of this to progress to a more humane society

  • http://www.facebook.com/people/Diane-Stewart/651977863 Diane Stewart

    fantastic

  • http://twitter.com/cherylshuman Cheryl Shuman

    Meet the Martha Stewart of Marijuana on the Ricki Lake Show :)

    http://www.youtube.com/watch?v=5O9YoT7fVPU

  • http://www.facebook.com/culinarycutie09 Amanda Billings

    I can’t wait to see it!

  • John

    Please don’t send the movement back ten years, like the Harborside Circus did on TV. Colorado has acted very professionally, and has been largely left alone by the feds. Marijuana will never be legal by showing all the male employees ripping high at work, while DRIVING, while STEALING, while WORKING, wearing wedding dresses and long pigtails. On top of that, the main hypocrit owner, doesn’t want marijuana legal, because now he has the monopoly on medical MJ. Please act responsibly…

    • moldy

      I’ve watched Cheryl now for a couple of years after she started a Norml chapter in Beverly Hills. I will stick my neck out here and say Cheryl is perfect for this movement and will ALWAYS keep the message on track…perfectly!! No worries mate!! Watch her performance on Ricki Lake, I was totally proud of her. We need more like her. I can’t wait for her new show.

      • http://twitter.com/cherylshuman Cheryl Shuman

        @moldy:disqus Thank you so much for the support. I am eternally grateful and won’t let you down :) Much love and respect to you my friend. – Cheryl Shuman

    • http://twitter.com/cherylshuman Cheryl Shuman

      Trust me our show will be nothing like anything that has aired before. You should view my video diaries and behind the scenes footage from the Ricki Lake show. I’m also an executive producer on the project with control over the creative content. I have no desire to ever embarrass this industry or the movement like other shows have done in the past. You can bet on that.

  • John

    There is a WhiteHouse.gov petition asking the federal government why they have a patent admitting to the medical benefits of marijuana. Please sign at http://wh.gov/Er1n

  • http://twitter.com/revraygreen revraygreen

    @cherylshuman watch my interview 1/18/13 4 screen test @ 03:55 ‘Medical Outlaw of Iowa on ‘The Fallon Forum’ http://youtu.be/ddFmMAoDc1Y

  • Truth Seekers

    The queen of her own hype is actually a total fraud, and is only
    interested in promoting herself as some sort of pseudo-celebrity but has
    done little, if anything to help the reform movement. Real credit
    belongs to many other key activists that have done the real heavy
    lifting to move the mission forward, not to the one who just tries to
    bring attention onto herself in some attempt to take credit for the
    progress others have made. While she’s busy working on this supposed
    reality show, attempting to glorify herself, an ever-growing group of
    activists who feel that her web of lies hurts the reputation and efforts
    of the movement at large, have been assembling a “reality show” of our
    own. Anyone with a camera can make a reality show and guess what? We’ve
    got one too. Many of them in fact. The people on our team have been
    contacting a long list of representatives, executives and celebrity
    “clients” that Cheryl claims to “work” with, and documenting the process
    for all to see. We actually do hope that Cheryl’s reality show does
    one day see the light of day so that our own “True Hollywood Story” can
    come out on its heels to reveal that every person we’ve spoken to that
    Cheryl has previously worked with in marijuana movement hasn’t exactly
    given her a good reference for her work, and so far, these big names in
    the entertainment industry that she claims to “work with” do not have a
    clue who she is, cannot confirm ever being a “client” and most say that
    the photos she posts are not indicative of any professional affiliation,
    and are nothing more than the celebrity posing with fans at public
    events. Our under cover investigation will make a nice companion
    piece to her “distorted reality” series.