cheryl shuman aimee shuman moms for marijuana
Ending Marijuana Prohibition

Moms For Marijuana Appoints Mother-Daughter Team For New Leadership

cheryl shuman aimee shuman moms for marijuanaMoms for Marijuana International has named the vibrant mother-daughter team, Cheryl Shuman as its next Executive Director and Aimee Shuman as Deputy Director. Cheryl Shuman will take the role of Executive Director, bringing her 25 years skills of public relations, media, product branding, and business development to the blossoming non-profit organization. Aimee Shuman will continue to support her mother and join in her astounding work in the Marijuana Moms Movement, through her position as Deputy Director. The dynamic Cannabis duo will become the new faces and representatives of the Moms for Marijuana mission effective on May 11, 2014 – just in time for Mother’s Day.

Former Executive Director, Serra Frank, said, “Cheryl and Aimee have accomplished so much extraordinary progress in Cannabis reform, world wide, reaching millions of parents through the utilization of mainstream media. It was an easy decision,” said Frank. “Everything I have ever seen them do has been historic and monumental in Cannabis reform. Together, they will lead the Executive Direction of Moms for Marijuana into the future.”

Cheryl, who will take over as Executive Director for Ms. Frank, said, “I’ve known Serra for many years now and have always been inspired by her vision and dedication to moms and parents around the world. I am honored by the opportunity to join such a dynamic and ambitious organization, with such a clear and focused mission—improving the lives of the world’s most vulnerable, women and children. Our partnership with Moms creates a wonderful opportunity for women around the world to follow in the footsteps of Pauline Sabine from the 1930’s who led a group of dedicated women to overturn alcohol prohibition. Today, we are witnessing the beginning to the end of cannabis prohibition.”

Frank will retain her position as the Founding Director of Moms for Marijuana. “I have also taken on the task of being the Director of the Official Mom Squad (the organization’s membership),” she said, “to continue to guide Moms for Marijuana into becoming everything I have ever envisioned.”

Deputy Director Aimee Shuman states, “Women are the secret to legalization. We are the family decision makers and influencers in society. After all, women buy 85% of all household and consumer products, according to Adweek. Now we can use that influence to change laws, save lives, families and introduce parents to new possible careers in the green rush. As an entrepreneur, it’s exciting to be on the ground floor of the cutting edge of making news and witnessing the convergence of celebrity and cannabis culture.”

“The right leadership team is everything. Working with Cheryl and Aimee these past few years, it was evident immediately that it was a perfect fit in terms of values, integrity and personality. The addition of Aimee and Cheryl Shuman on our team elevates Mom’s stature, adding prestige and thus creating a positive ‘halo’ around the organization. The value of their ability to provide global celebrity and media exposure for our organization are priceless,” said Serra Frank, Founder of Moms for Marijuana International.

About Moms for Marijuana International:

Moms for Marijuana International is a grassroots network and organization of parents and other citizens across the world who are concerned with what they consider an ignorant war that continues to be fought against the Cannabis (Hemp or Marijuana) plant, and how it is negatively affecting the future generations of this earth. They focus on raising awareness, promoting education, and cultivating discussion about every aspect of the Cannabis plant, its history and prohibition, as well as the potential it has for the future.

Since its creation, by Serra Frank in 2005, Moms for Marijuana has grown into a global organization of parents actively working to change the stigma that surrounds the Cannabis plant and its consumers. Moms for Marijuana has a twitter following of 22,000 people, and a facebook following of over 225,000. In 2012, they also started a sister chapter called Parents for Marijuana, that has a facebook following of over 30,000.

Frank says, “Everything in life changes, and we must change with it. The only constant in life is that continuous change. We have recreated ourselves and our group numerous times over the last 10 years, and now it’s time to do it again. We have been working to redesign our website and hope to have it published soon. It is our intention that, through our website and our presence, we will help to educate the world’s parents about all aspects of Cannabis, and bring attention to the dire need for global examination and re-utilization of this extremely beneficial plant.”

About Cheryl Shuman Inc. :

Cheryl Shuman’s TV reality started at age three with Charles Kuralt. By age seventeen, she had made several television appearances and was offered to appear regularly on The Bob Braun Show on WLWT-TV in Cincinnati, which led to a national recurring segment on PM Magazine. At age twenty-three, Cheryl relocated to Los Angeles to become know as the “Optician to the Stars” and created a new business, Starry Eyes. As CEO of Starry Eyes, Cheryl worked on some of the biggest films, TV, and music properties generating multi-million dollar revenues. This success led to her own show on the QVC network and a mutually rewarding seven-year relationship that included product placement, production and branded entertainment divisions.

In 2006, Shuman was diagnosed with cancer. After years of following failed allopathic medicine treatments, she opted for medical cannabis in the form of raw juice and oils as an alternative. Her success using medical cannabis led her to found the Beverly Hills Cannabis Club. Today, Cheryl is the most visible and recognizable woman in the medical marijuana reform movement, recently receiving the 2013 Activist of the Year Award at Seattle Hempfest. Together Cheryl and Aimee, her daughter and EVP of Cheryl Shuman, Inc., have reached over 100 million viewers worldwide while appearing on such mainstream shows as CNN’s Piers Morgan Live, The Katie Couric Show, The View, ABC’s 20/20, Good Morning America, Fox Business News and many other media outlets. Cheryl Shuman is represented by the prestigious William Morris Endeavor Agency in Beverly Hills. For more information, please visit

Source: PRWeb

  • Choom Gang

    Happy mothers day.

    • cherylshuman

      Thanks Choom same to you! :)

  • cherylshuman

    Thanks so much for your support Johnny Green! Moms for Marijuana has grown from 40,000 followers to close to 250,000 in just a few short months since our PR campaign. There are so many great things ahead for the future with the great women that are involved. Women are the secret to legalization and we are so proud to work hard and get results that will influence political change. With all of the infighting in the movement itself it’s vitally important to keep things positive and move forward :) We are so looking forward to that future and appreciate your kindness and support for the past several years.

    Kindest Regards,
    Cheryl Shuman
    Executive Director, Moms for Marijuana
    Aimee Shuman
    Deputy Director, Moms for Marijuana

  • Larry Topsoil

    Do work, ladies! Keep fighting the good fight.
    This site is vulnerable to the heart bleed virus, according to my browser plugin. FYI

    • cherylshuman

      Thanks so much Larry Topsoil :)

  • Mike

    Congrats! Wise choice! Keep up the great work!

    • cherylshuman

      Thank you so much Mike! :)

  • Josiah

    Congratulations Ladies, Keep Up The Good Work!!! :-)

    • cherylshuman

      Thank you so much Josiah! :)

  • Guest

    LOL That’s funny :) Big Swinging Johnson.

  • Crissie Brocksmith


    • cherylshuman

      Thanks Crissie! :)

  • Cheryl Johns

    Thank you for all that you do to support medical marijuana legalization.
    God bless your work!
    Cheryl Johns

    • cherylshuman

      Thank you so much Cheryl Johns! Truly grateful for the kind words. Happy Mother’s Day :)
      Cheryl Shuman :)


    Way to do an article on someone who is a turd thief, does anyone vett their sources anymore

    • Jetdoc

      Anyone who CREATES an account JUST to insult someone for being a “turd thief” seems to me to be the TURD! If you’ve got something to say do it with your NORMAL account. Don’t hide behind a “faux account”, say what you have to say by using your REAL handle instead of AAMCO… beep beep!

      I mean whether she IS our ISN’T a turd thief is irrelevant. YOU not having any GUTS however IS relevant!

      • cherylshuman

        It’s amazing how “inappropriate” people are when they can hide behind a screen name.

    • Chrissy

      Cheryl can steal my turds anytime :)

      • cherylshuman


  • Cour Ta Ney

    I am a Mom. I suffer from Lupus. I want to get involved. I am already a member of my local chapter. What else can I do? I want to make this my life’s work.

    • cherylshuman

      You can contact us directly on Facebook :) Looking forward to getting to know you :)
      – Cheryl Shuman
      Executive Director
      Moms for Marijuana

      • Cour Ta Ney

        It wouldn’t allow me to private message :( I am determined to get into the industry in some form. I am beyond passionate and trying my best to find a real opportunity.

  • Littletree Tokes

    Whoot Whoot!

    • cherylshuman

      Thanks Littetree :) Love ya sister. xo

  • stellarvoyager

    Thanks for sticking up for us parents who also enjoy cannabis!

    • cherylshuman

      Thanks so much. It’s an honor and privilege to do so.

  • Mary Ann

    So what are Aimee’s credential’s for being deputy director, other than being Cheryl’s daughter? Does she even have kids of her own, or is the deputy director of MOMS for Marijuana not even a mother? If she is, what organizational, political or public experience does she have that would lead us to believe that she can help run Moms for Marijuana in a strong enough fashion that we should support/donate to them?

    I’m not trying to be snarky or rude, these are serious questions I have as I consider whether or not to support the organization.

    • cherylshuman

      Aimee was a young mom who lost her child when she died as an infant. She works with other moms that has lost their children through death and child protective services. Aimee was the Deputy Director of Beverly Hills NORML, then worked with KUSH Magazine in non-profit relations, branding, public relations, celebrity relations, marketing, advertising and fundraising for several years. She is the co-founder of Beverly Hills Cannabis Club and has worked with her mother in building their PR and marketing firm for many years. Here linked in profile is here:
      – Cheryl Shuman

  • Sarijuana

    I’m a day late in my congratulations, but here I am none the less! I’m proud to have this great team represent my daughters and myself. Keep fighting the fight, and thanks for your representation.

    • cherylshuman

      Thank you so much! We appreciate the support! :)

  • Guest

    He’s joking, so I was laughing at the joke.

    • Feel free to flag it and it will go bye bye:)

      • painkills2

        Funny, you deleted the only comment I up-voted.

        I’m confused. You deleted a comment with the word “shyster,” but you didn’t censor these from your website:

        “Someone tell this tramp to walk off a cliff please.”

        “Such are the ramblings of a bloated angry ugly bitch who does not have a valid claim to support her whining and lies…”

        “A shyster is a slang word for someone who acts in a disreputable, unethical, or unscrupulous way, especially in the practice of law, politics or business.” Wikipedia

        • I didn’t look to hard at the comments, I just deleted any that were flagged. This thread has clearly gone off track…

          • Hairlipstickinthemudflap

            I flagged your comment, please delete it without looking at it

          • Why have a crappy attitude? I’m sorry if I don’t have the time to babysit every comment thread!


            Just kidding Jay, we all love you and the weed blog. A joke is not funny if it offends, angers or hurts anyone. I was just being a smart ass, Sorry for being a phuck with.

          • Thanks and no worries:)

    • Big Swinging Johnson

      I was joking, but no joke they are really HOT!

      • Hanus

        Oh yea, BOING!!!!!!! :)

  • Lets no go there please…

  • I am new to all if this and feeling very inspired by reading there is a supportive group for mothers. It was not something I expected to find so I’m very grateful to know it exists! I suffer from chronic pain, insomnia, depression and anxiety due to Fibromyalgia, Meralgia paresthetica (nerve pain) and plantar fasciitis. All of these conditions have been in part from or as a direct result of childbearing. 2 Caesarian sections against my will left me with PTSD and destroyed gut flora which I feel contributed to my Fibromyagia. I am under the care of a rheumatologist becayse I have tested with low positive ANA levels. We’ve tried courses of pharmaceutical drugs to no avail. My diet is healthy but I’m not able to exercise like I need because of so much pain. My boys are 4 and 7 and I this pain and suffering is preventing me from being there for them the way I want to be. Yesterday, I applied for my medical marijuana certification here in AZ. I am very nervous about all I need to learn and I worry if I’ll face a stigma as a mother on marijuana with small children. I’m glad I found you for the support I’ll need in the coming months of this new journey towards health and pain management. Please keep your fingers crossed for me and hope I am approved. Thank you very much in advance!

    • cherylshuman

      Thanks so much for the kind words. We have great support systems with over 230,000 members. Find us on Facebook, it will be very helpful for you :) We are happy to welcome you to our following.
      Highest Regards,
      Cheryl Shuman
      Executive Director
      Moms for Marijuana

      • Thanks! Looking forward to learning more on your Facebook page!

    • Jetdoc

      I’m here in AZ also! Feel free to contact me regarding questions for you in getting your card as well as your rights AS A cardholder in AZ, etc… The AMMA gives you a lot more rights than you think. Bottom line is… Don’t worry you’ll be fine!

      • Thanks so much! I really appreciate it. I’m overwhelmed by the choices in vaporizers right now. I’ve narrowed it down to the Pax and DaVinci Ascent but then I keep finding something new! What do you use/recommend/like?

        • Jetdoc

          I recommend the Arizer Extreme Q vape. I got mine off of eBay. Here’s a link to them on eBay for you.

          It does EVERYTHING that the Volcano does AND has a remote control. The Volcano is running $700+ when you can get an EQ for less than $150. I’ve had an EQ for 3 years now and as far as @ home vapes, this one can’t be beat for the price. But that’s just my opinion! My biggest piece of advice though would be to NOT but one at ANY local headshop. You’ll pay 3 times the price for one there.