new approach oregon marijuana legalization
Ending Marijuana Prohibition

Oregon Marijuana Legalization Campaign Launches First TV Ad

Oregon’s campaign to regulate, legalize and tax marijuana officially launched its $2 million plus advertising blitz, debuting a veteran law enforcement officer in the first TV spot.

The new ad hit the airwaves this morning and is running on a range of broadcast and cable networks, including the newscasts of KGW, KATU, KOIN, KPTV, KEZI, KVAL and KMTR.

“It’s About Time” features Pete Tutmark, a longtime Oregonian who has spent 33 years in law enforcement, including many years as patrol sergeant, sheriff’s deputy and the supervisor of a K9 unit. The 57-year-old father of two and grandfather of three lives in Canby, Ore.

“Last year in Oregon, there were 13,000 citations and arrests for marijuana,” Tutmark says in the ad. “That takes time, time better spent solving murders, rape cases, finding missing children. The system’s broken. Measure 91 regulates marijuana for adults so police have time to fight serious, violent and unsolved crimes.”

Tutmark joins high-profile law enforcement leaders in Oregon who have endorsed the Yes on 91 campaign, including retired chief federal prosecutor Kris Olson and retired Oregon Supreme Court Justice Bill Riggs.

The ads running today are the first that the Measure 91 campaign — or any recent marijuana campaign — has put on broadcast and cable TV in Oregon. The Yes on 91 campaign has previously run ads online featuring a variety of Oregonians, including former director of Addiction and Mental Health Services director Richard Harris and retired middle school teacher Margie Harris (no relation).

More information:

Tutmark says that in a time of tight budgets, police should spend their time, energy and resources chasing dangerous criminals, identity thieves and gang members.

  • In Oregon, seven percent of all arrests are for simple marijuana possession.

  • In Washington, marijuana-related court filings plummeted from 5,531 in 2012 to 120 in 2013, the year marijuana became legal.

  • Several economic studies show that Measure 91 could generate tens of millions of dollars for police and that public safety savings would be even more, thanks in part to reduced caseloads and more time for police to spend on violent crimes.

    “For years, I cited and arrested people for marijuana like I was supposed to,” Tutmark said. “I enforced the law. But my mind has changed on this issue over the years. I think the laws against marijuana are doing more harm than good.”

  • painkills2

    That’s a really well-done ad, congratulations :)

  • The7LeafTree

    Nice job hopefully can secure the vote xD

  • jason

    can we have some tv adds in MO.

  • Roman Dement

    what the hell happened to cause him to have an adrenalin rush?

  • Cyndysub

    Cool now for the rest of the states to get right on this.

  • LArcdeTriompheOnTiEsTo

    I don’t know how many times I’ve heard this from law enforcement, as if it’s some epiphany that no one had ever thought before, “huh, maybe this law is a stupid one, and maybe we should stop enforcing this on our brothers, who don’t deserve criminal records to eff up their life on account of a PLANT”. It’s been too long…LEGALIZE IT.