Jul 192015
 July 19, 2015

oregon marijuanaI have lived in Oregon my entire life. I have watched the cannabis industry go from people growing secretly in their basements, closets, sheds, and secret rooms, to close friends renting out large warehouses or outdoor plots and populating them with hundreds of plants legally. My grandfather grew marijuana, as did my father. I used to grow marijuana once upon a time when it was cheaper to do so than buying it, although that has changed, at least for me. There is so much marijuana in Oregon right now that I haven’t had to purchase any for a few years now because so many people that I know are willing to give it away for no consideration to their close friends and family. It’s a truly amazing time to be a consumer in Oregon.

For those that aren’t lucky enough to get cannabis for free, and if they are an Oregon medical marijuana patient, there are hundreds and hundreds of medical marijuana dispensaries to visit, many of which have very low prices for cannabis. There is a dispensary about three blocks from where I live that has $160 ounces of top shelf cannabis every day of the week. That’s awesome for consumers. But you know what’s not as awesome for the owners of cannabis outlets? The fact that there are so many of them now, and more opening everyday. That same dispensary near me with $160 ounces has dispensaries about every 1,000 ft from it in any given direction, many of which also have ounces for the same price.

I remember when there were only two dispensaries in the city where I live in Oregon. Now there are dozens, and I see a new one open just about every week or two. The industry in Oregon is very crowded, and will be getting more and more crowded as recreational sales likely begin in the Fall. This has a lot of industry members worried. Per Marijuana Business Daily:

Licensed medical marijuana businesses in Oregon are worried that a surge in dispensary applications will further crowd an already-saturated market.

The state has received 411 dispensary applications since voters legalized recreational marijuana in November, according to the Associated Press. Of that total, 51 were filed since the start of July when lawmakers passed a bill that would allow dispensaries to start selling limited amounts of recreational marijuana on Oct. 1.

That bill has yet to be signed by Gov. Kate Brown.

With more than 300 dispensaries already open in Oregon, licensing more would only add to a glut that’s caused three storefronts to shut their doors, the AP reported.

If you think that there are a lot of outlets in Oregon, please realize that there are way, way more growers than there are dispensaries in Oregon. So many growers that most dispensary owners will tell you that they only accept a very small fraction of what’s being brought in. Yes, part of it is turned away due to testing or quality issues, but much more is turned away because there is just so much stock out there. I think that recreational marijuana sales via dispensaries starting on October 1st (assuming the bill is signed by Governor Brown, which I’m sure it will be) will help balance out the supply and demand unbalance, but only a bit. Because just as more people will be going into storefronts to purchase marijuana in Oregon the ‘fall flood’ will be occurring, during which Oregon will see more outdoor marijuana than it has probably every seen before. So just as demand is picking up, supply is going to go bonkers. Also, every residence in Oregon can now grow up to four plants, and I know a big percentage of Oregonians will, so not everyone will have to visit retail locations to get their cannabis.

Oregon has the lowest barrier to entry than any other state that has a legal marijuana industry. Oregon is also a great place to grow marijuana. That combined with the fact that everyone and their grandma wants in on the industry is creating a very crowded Oregon cannabis scene. It doesn’t mean that people will be pushed out of the industry by default, but it does mean that those that are in the industry, or are going to get in on the industry, need to step up their game. Branding is going to be VITAL moving forward in the Oregon cannabis industry. Any company that doesn’t have an effective branding strategy in place is going to struggle as a result, no matter how good their products are.

I get asked all the time what people can do to make their cannabis brand stand out from the crowd. There’s actually a lot of things that they can do. I am by no means a branding expert myself, but I recognize the importance of distinguishing one’s brand from the never ending supply of other brands that are out there. For a long time simply ‘existing’ was enough to make money in the cannabis industry, but those days are long gone. Companies have to catch the attention of consumers, and keep that attention by being genuine. If you are part of a company, or own a company, that needs to beef up your branding strategy, I strong urge you to check out the book below. It’s an affordable way to get your feet wet and get a good understanding of what branding is, why it’s important, and how to do it. Click on the banner and it will take you to the best cannabis branding book I have ever come across. It may mean the difference between becoming a cannabis tycoon, or just being another brand on a shelf collecting dust:

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About Johnny Green

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  48 Responses to “Oregon Will Likely Have The Most Saturated Cannabis Industry In The Nation”

  1.  

    It’s time to go conventional with a brand that is backed up with reliable consistency and quality. Just don’t use
    Bayer…

    •  

      We need to smoke! Remember? Hit me up man

      •  

        Hit you up for what?

        •  

          Drugs

          •  

            I’m a grower. I don’t need meds. Get a life bongstar

          •  

            He’s a muckraking jerk

          •  

            Yes…and Old Soul is a genius with the correct understanding of reality….especially of me

            ;)

            We should give this person wealth. He will make the world improve with it. You know it.

          •  

            Don’t worry bout other people so much bongstar. Worry bout the bs system they’re putting in place. Worry bout making the best product u can. A horti degree doesn’t make u a good grower. (definitely doesn’t hurt though). Accepting that there is always more to learn. Will make u better in general. Make a good product, but try to make it better. Y brag about your high cbd’s when u could find a hemp plant that can have 3x that much cbd? Think about it.

          •  

            I know a narc when I see and hear one; avoid this one, he’d bust a grandmother.

          •  

            I’m a grower too..I don’t need them either. But I do drugs..smoke pot

            Hit me up for drugs. I sell them wholesale

            My life is growing chron better than others cut for cut

          •  

            Cool beans. I’m sure you’re amazing!

          •  

            Do you always dry snitch or are you trolling for someone to arrest
            officer?

        •  

          U wanted to compare your outdoor to my indoor… No worries take it easy.

    •  

      Marlboro would be better wouldn’t it?

      Or any other rich person who has lots of capital to leverage and not so much grow skill or actual labor?

      Because a cheap high is most important?

      I’m still betting on actual elites over establishment elites. I’m sorry you hate me. Your loss

  2.  

    The Oregon government has become the new cartel , with the threat of jail or worse if you break the new legalization laws … Marijuana is legal , but the OLCC will throw you in jail for it … Look at the new sentencing laws for Oregons legal marijuana market … We all need to thank the marijuana activists for giving the government the ability to regulate and tax what Was considered a free plant used for medicine .. Now it is classified as an intoxicant just like alcohol …. Woohoo marijuana is LEGAL !

    •  

      How does a law exist without a force?

      Should we simply not have laws because enforcement is “bad?”

      or is this just you not being happy that the larger establishment doesn’t agree with you on how the world should be ran?

      or what?

    •  

      This post is very inaccurate. Marijuana penalties have improved, not gotten worse.

    •  

      That’s a pretty far off statement… Where do u get your info? I’m pretty sure they’re bout to expunge thousands of old cannabis charges. But what do I know. Lol

  3.  

    Duh…60,000 growers in Oregon OMMP and most of them will have more then they “need” and won’t be inspected to make sure they are not cheating:

    http://public.health.oregon.gov/DiseasesConditions/ChronicDisease/MedicalMarijuanaProgram/Documents/ed-materials/ResidencySummary.pdf

    •  

      Nightmare, isn’t it? You lost loser, hit the road.

      •  

        I’m an OMMP grower..

        Your the loser that can’t make it following the rules.

        I’d say hit the road to you, but I’m not a douche. You are welcome to live in the community and make a living following the rules what ever they may be.

        Oh, and what constitutes being a “loser.” I have a definition for it, but it tends to not be the same as average people’s… I seriously doubt your standards for being a “loser” are similar to mine.

        Is a “winner” anyone who agrees with you?

    •  

      Good!

  4.  

    “So many people that I know are willing to give [cannabis] away for no consideration to their close friends and family” in Oregon.
    This is so awesome to read. And it’s reminding me that behind all the special interests that profit from and support prohibition, there stands aggressive style capitalism in general, which puts profits before people, and is threatened by the sharing ethos that’s at the heart of cannabis culture.

    •  

      Only happens in fairy tales. Don’t believe the hype.

      •  

        No fairy tales here. I donate cannabis to veterans with PTSD, homeless folks,
        and those who cannot afford it for medical relief. It’s different for everyone though but a little bud can really lighten the load of the weary.

        •  

          You’re the exception to the rule.

        •  

          Cannatonic 10%THC 13%CBD…free to people in poverty who aren’t parasites gaming the system. But I was born in poverty..How much can I afford to work for free?

          ACDC 20% CBD with 1%CBC

          Free of pesticides, finely finished. Usually +5% terpene content.

          What do your numbers look like?

          Also, the local homeless found it fit to rob a client of mine of 3bs of CBD trim and flower. Because they “need” it and we don’t since we are “obviously” rich because our pot is chronic stinking up the street just drying 1lb. My take home last year was $8,000 with $30k in debt for my degree in horticulture. I give away many lbs away for free every year to people who make more money than I do.

        •  

          Free weed is incredibly common in Oregon. It isnt hard at all if you know a few people. Maybe your experiences don’t match up, but I know plenty of people who don’t pay for marijuana. Maybe in trade or favors, but really, it isn’t difficult to get free weed in this state at all.

      •  

        Seriously. Drew speaks the truth. That shit does NOT happen.

        •  

          Yes, cannabis is donated aplenty. If you don’t think it is, and you or someone else you know is in medical need, let me know. Oregon growers I know are compassionate and giving of the plant they respect and love to grow.

  5.  

    Surprised Oregon has been smart enough to keep a low tax on marijuana. It is the only way to shut out the black market and Oregon is the Mecca of Marijuana. The best on the planet grows here.

  6.  

    In our state, in which only medical cannabis is legal, ozs are $3-400, and sharing or giving it away is totally illegal. Not to say that doesn’t happen. Our program is so laden with awful rules that treat patients like criminals that it is nearly unworkable. Gratefully we have a large number of qualifying conditions. Our program is run by the Department of Health, and they are so paranoid you’d think they just smoked an oz of killer sativa. To make it even worse, they have created a shield of secrecy and will not communicate with patients, at all. We have lost one of our most outspoken activists to Oregon because he just got worn down from fighting our DOH. He is very happy there. I pray the brain drain doesn’t continue, and wish you all the best in Oregon. It could be worse, and I only wish we had your problems to deal with instead of what we’ve got.

  7.  

    Glad I’m growing my own cannabis because I’m not a medical card holder, and the nice, sharing people Johnny speaks of only exist if you’re part of some uppity Oregonian stoner click. Most I’ve met are greedy fucks. The whole “Burnside burn” was a complete joke. The people that didn’t have any cannabis to bring along were shunned, and most people walked away empty handed. One of the least pleasant crowds I’ve ever witnessed, organized by an incompetent liar.

  8.  

    Make sure to follow and like “Old Soul”

    He is our future…a better world and I am the darkness..make sure to hate and ignore me.

    ;)

  9.  

    On making their ‘cannabis brand stand out from the crowd’ one thing that stands out for me is if the grower is growing a clean pesticide free product like Emerald Twist and a few others do.

  10.  

    The more the merrier!

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