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‘The Silver Tour’ Billboards Get Results

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Robert Platshorn Silver Tour

image via: blacktunadiaries.com

We Can Legalize Cannabis Now

By Robert Platshorn

For the past year, most of my income from Black Tuna Diaries, Square Grouper DVD’s, and related memorabilia, has gone to build and support The Silver Tour to teach senior voters the facts about medical marijuana. I realized two years ago, that not a single national cannabis legalization organization was reaching out to educate the voting public. A few do valuable lobbying, others provide news and information to those folks who are already supporters, and when invited, organizations like NORML present our case in public debate. All of these functions are important, but leave a tremendous void in ending marijuana prohibition.

After spending thirty years in federal prison for smuggling pot, the last thing I wanted to do was become an activist and risk the ire of the federal government at this late stage of my life. Sure, I wanted to see the law changed so that others wouldn’t lose their freedom. But as I traveled the country speaking, doing book signings and appearing at theater premiers of Square Grouper, what pushed me to take action was the plight of cannabis patients whose lives and quality of life depended on the availability of marijuana. I met people with MS, Parkinson’s, Cancer, Epilepsy, Crone’s Disease, chronic pain and a host of common ailments that could be alleviated safely with a simple herb. Clearly, these people are patients, not criminals.

Why me? Here comes the ego part. I have a unique skill and talent. The Village Voice website, Toke of the Town, called me “The Secret Weapon that can get marijuana legalized nationally.” For twenty years I was one of America’s most successful Pitchmen. According to the late Billy Mays, “Bobby Platshorn is a legendary Pitchman and one of the all time greats.” In another words, I not only know what has to be done to reach main stream voters, I can actually do the job. If you saw the CNN coverage or the live stream of our last Silver Tour show, you know that people enter as skeptics and leave demanding “safe legal access” to the “kind herb”. If you haven’t seen this yourself, it is available at www.thesilvertour.org.

Ask yourself, if the legalization movement had a spokesperson like Ron Popiel or Billy Mays, could this war on marijuana be over by now? Believe me, legalizing cannabis is a lot easier to sell than Ginzu Knives or Vita Mix blenders. Been there, done both!

Although the Silver Tour is aimed at seniors (they vote), the story we tell appeals to a much wider audience. If you Google my name or The Silver Tour, you will see that we’ve gotten more positive national press attention in the last six months, than all the national organizations put together. Our billboards drew dozens of national stories, including CBS, NBC, Newsweek’s Daily Beast and The Huffington Post. I’ve managed this much, on less than a total of $20,000 in contributions. No national organization or major donor like George Soros or Peter Lewis, has put in a penny. We’ve gotten this far on individual contributions and help from small businesses like Aqua Lab Tech in California and the producers of Square Grouper.

Now it’s time to finish the job. More billboards and saturation TV campaigns! We are editing the Silver Tour show into a half hour format for TV. I’m an old hand at infomercials. I know how to buy half hour slots on local and national TV for a small fraction of what an agency would pay for the same time slots. What will it cost? We can saturate Florida TV markets and make medical marijuana a reality for about 25 thousand dollars. Nationally? Under a million dollars will pay for a saturation national education campaign on TV that will create an unstoppable demand for the repeal of marijuana prohibition.

That’s what I can do. The proof of our success is already out there. Now it’s up to you and the people you know who would like to see the end of the war on cannabis. You can put a check in the mail TO:
The Silver Tour
254 Lake Constance Dr,
West Palm Beach Fl, 33411
or go to www.thesilvertour.org and donate via debit, credit or PayPal.

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5 Comments

  1. Keep up the great work, Tuna!

    Back in the late 70s, I enjoyed some of that wonderful Santa Marta Gold you helped bring to our shores.

    And you’re still doing work that I’m totally behind, today, with The Silver Tour!

  2. Robert,

    If you haven’t explored this option, check out Google TV Ads. Slate magazine did a test on the platform in 2011 and found a marketer could achieve 1 million impressions for 1K. Compared to traditional broadcast CPM of $30, it would have cost 30k for the same number of impressions. I am an attorney, activist, and CEO of a national healthcare information management firm. If you want to chat more about it, message me here: info@DCMedCards.com. 

    TJ Green

  3. Dennis L King on

    Sorry to say I got an E-Mail the other day from US.Representative Bill Posey 15th District,who informed me that he would not agree to help support the medical use of Cannabis.He stated that it was a gate way drug to harder drugs,and that the legalization would only cause more problems for our state. I told him he should check out the Silver Tour website,see that the people who need this medicine,talk to them,and reminded him,we are the voters who put him in office.I also stated to him that we are not criminals, but patients who would be helped when this medicine is available to us.Please give him a call or an E-Mail to voice your concerns. Keep up the good work Mr. Platshorn ! It was a pleasure to talking to you on the phone before your last meeting. I am looking forward to when the Silver Tour heads north to Melbourne.D L King

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